Strada is taking active measures to ensure the health of our Team Members and also to assist in fighting the spread of COVID-19. We closed our physical offices in Pittsburgh and Philadelphia on March 17, 2020. We continue to operate remotely while considering CDC guidelines and recommendations to protect our team and clients for a safe reopening. We anticipate returning to our offices this summer, but will update our plans as new information becomes available.

Meetings will continue to be held virtually, via conference call or may be postponed. All of our Team Members will be working remotely under our work-from-home policy. Due to school and business closings, our staff may be active at various times throughout the day and evening. Please bear with us as we make every effort to stay on schedule and in contact with our clients and business colleagues.

About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

Latest Post

Strada Soft Opening Protocol


All persons visiting the offices of Strada will follow the Strada Soft Opening Protocol, which includes wearing face masks and social distancing. Please review the Protocol outlined below. If you are not able to Attest to your condition as stated above, you cannot enter the Strada Office.




611 William Penn Place
Suite 700
Pittsburgh, PA 15219

p: 412.263.3800
f: 412.471.5704

Get Directions


325 Chestnut Street
Suite 909
Philadelphia, PA 19106

p: 215.440.0190
f: 215.440.0197

Get Directions

Repositioning an urban mall

About this project

Since the Pittsburgh Downtown Plan of the 1990s, the Allegheny Center shopping mall has been marked as a zone to be reworked and reconnected to its surroundings. The construction of the mall in the 1960s disrupted the historic street grid of Allegheny City (annexed by Pittsburgh in 1907), and along with the burgeoning highway system, formed a barrier between the North Side and  downtown.

Strada worked with Faros Properties, who recently purchased this property, to create a master plan for its renewal. The vision outlines a number of clear goals: to strengthen the connection to downtown to invite pedestrian traffic; to connect with neighboring destinations, including the Children’s Museum of Pittsburgh and the New Hazlett Theater; to develop spaces that are attractive to high-tech innovators and other corporate tenants; and to reinvigorate public spaces both indoors and out. Re-branded as Nova Place, the former mall will include workspaces, improved common areas, restaurants, and retailers. A central plaza and an airy, freshly-planted central hall will continue the tradition of public greenspace established in the original plan for Allegheny City and its surrounding commons.

The Nova Place Master Plan aims to build connectivity within the community, activating an underused structure and bringing it forward as catalyst for the neighborhood.

Market Square Place

Downtown Pittsburgh

Google Pittsburgh

Bakery Square, Pittsburgh

Piatt Place

Downtown Pittsburgh