About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

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Strada Holiday Traditions


Strada has always been more than just a design firm, it has been a family of creative individuals that collectively bring great joy to the studio in various ways. This holiday season, our celebrations are wrapped in thankfulness for what we have, for our families, and for our heartwarming traditions.



Pittsburgh Studio

611 William Penn Place
Suite 700
Pittsburgh, PA 15219

p: 412.263.3800
f: 412.471.5704

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Philadelphia Studio

325 Chestnut Street
Suite 909
Philadelphia, PA 19106

p: 215.440.0190
f: 215.440.0197

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Triangle Studio

1011 South Hamilton Rd
Suite 201
Chapel Hill, NC 27517

p: 919.521.8022

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Repositioning an urban mall

About this project

Since the Pittsburgh Downtown Plan of the 1990s, the Allegheny Center shopping mall has been marked as a zone to be reworked and reconnected to its surroundings. The construction of the mall in the 1960s disrupted the historic street grid of Allegheny City (annexed by Pittsburgh in 1907), and along with the burgeoning highway system, formed a barrier between the North Side and  downtown.

Strada worked with Faros Properties, who recently purchased this property, to create a master plan for its renewal. The vision outlines a number of clear goals: to strengthen the connection to downtown to invite pedestrian traffic; to connect with neighboring destinations, including the Children’s Museum of Pittsburgh and the New Hazlett Theater; to develop spaces that are attractive to high-tech innovators and other corporate tenants; and to reinvigorate public spaces both indoors and out. Re-branded as Nova Place, the former mall will include workspaces, improved common areas, restaurants, and retailers. A central plaza and an airy, freshly-planted central hall will continue the tradition of public greenspace established in the original plan for Allegheny City and its surrounding commons.

The Nova Place Master Plan aims to build connectivity within the community, activating an underused structure and bringing it forward as catalyst for the neighborhood.

Market Square Place

Downtown Pittsburgh

Google Pittsburgh

Bakery Square, Pittsburgh

Piatt Place

Downtown Pittsburgh