Art Deco R.J. Reynolds HQ resurrected into a hotel and 12 floors of luxury apartments

The Kimpton Cardinal Hotel is a stunning example of successful adaptive reuse and preservation.

This Art Deco classic, completed in 1929, was transformed from the former R.J. Reynolds headquarters building in Winston-Salem and welcomed its first guests in early 2016. The hotel is now home to a dashing restaurant called The Katharine, and 12 floors of luxury apartments, sharing a number of amenities with hotel guests, including a fitness center, community room, and roof deck with views of Downtown and the Innovation Quarter.

The adaptive reuse and preservation of this iconic building have revitalized the core of Winston-Salem, sparking further investment in the area. The Kimpton Cardinal Hotel results from a joint venture between PMC Property Group and the Kimpton Real Estate Investment Funds. The transformation was brought to life through the creative collaboration of a diverse design team. Strada was the architect of record, preservation architect, and apartment designer. Gensler was the design consultant for the hotel. Theresa Fatino Design was the interior designer for the hotel interiors and Crème Design was the designer for the Katherine Restaurant. This project is a testament to the power of thoughtful design and strategic partnerships.