Art Deco R.J. Reynolds HQ resurrected into a hotel and 12 floors of luxury apartments

The Kimpton Cardinal Hotel is a stunning example of successful adaptive reuse and preservation.

This Art Deco classic, completed in 1929, was transformed from the former R.J. Reynolds headquarters building in Winston-Salem and welcomed its first guests in early 2016. The hotel is now home to a dashing restaurant called The Katharine, and 12 floors of luxury apartments, sharing a number of amenities with hotel guests, including a fitness center, community room, and roof deck with views of Downtown and the Innovation Quarter.

The adaptive reuse and preservation of this iconic building have revitalized the core of Winston-Salem, sparking further investment in the area. The Kimpton Cardinal Hotel is the result of a joint venture between PMC Property Group and the Kimpton Real Estate Investment Funds, and serves as a testament to the power of thoughtful design and strategic partnerships.