Living in an icon of North Carolina’s architectural history

A gem of downtown Winston-Salem, the former R.J. Reynolds Headquarters has been renovated to include luxury apartments just upstairs from the chic Cardinal Hotel.

Strada worked with PMC Property Group to transform this Art Deco building into a multi-unit residence. Apartments now occupy floors 7-19 and part of the basement, and the residents share several amenities including a beautifully restored historic lobby, fitness center, and a roof deck with sweeping views of Downtown and the Innovation Quarter.