Strada is taking active measures to ensure the health of our Team Members and also to assist in fighting the spread of COVID-19.
Effective March 17, 2020, Strada is closing our physical offices in Pittsburgh and Philadelphia and we will continue to operate remotely. We anticipate returning to our offices on April 30, 2020 but will update our plans as new information becomes available.
Meetings will be held virtually, via conference call or may be postponed. All of our Team Members will be working remotely under our work-from-home policy. Due to the two-week school and business closings our staff may be active at various times throughout the day and evening, so please bear with us as we make every effort to stay on schedule and in contact with our clients and business colleagues.
Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.
“Strada recognizes the leadership qualities of our diverse, talented and passionate team members. With the elevation of these new Associates, we ensure Strada’s mission and design excellence into the future,” said Al Cuteri, a Founding Principal. “Aaron, Terrie and Mark have each demonstrated their leadership, talent, passion and commitment to Strada’s vision!”
Seen in 1928, this corner was bustling with people in hats. The entrance to the Venice Restaurant seen at right would become an entrance to the G.C. Murphy store a few years later.
The G.C. Murphy signage was adapted to make light fixtures in the residential lounge
This apartment is upstairs in what used to be the Candy-rama building
The back of the former Exchange National Bank building forms the backdrop for an outdoor terrace
Historic preservation revitalizes an urban district
Market Square Place represents the remarkable transformation of a block of seven buildings in Pittsburgh’s historic core, adjacent to a square that dates back to 1784. Since its inception, the surrounding district was a hub of activity, lasting well into the early 20th century. By the 1990s, however, this streetscape was marred by neglect and disinvestment. Market Square Place brought new life to this block, attracting an influx of residents and visitors and stimulating additional investment on neighboring streets. This block is now the cornerstone of a thriving commercial district and an active public square.
The first challenge of this project was a logistical one; the architects needed to solve a puzzle of buildings of varying heights, styles, and materials. The team negotiated a maze of code requirements to come up with a design that joined all seven buildings into one, making it easier to subdivide for present-day tenants, which include a YMCA, an array of retailers, and residents of 46 market-rate apartments.
While the interior of the project is successful due to a complete reconfiguration, the exterior shines because of its faithfulness to history. Among the seven buildings, the oldest is a unique cast-iron building dating to 1870, and the most recent dates to 1931-32. The renovation allowed historic facades to shed unfortunate additions such as fire escapes and other appendages, allowing for the restoration of stone and metal elements and the re-creation of long-missing features such as wood cornices and tin panels.
For some, the historic facades belie the forward-thinking sustainability of a project in which conservation and efficiency took many forms. The new project reused 93% of the building envelope and 87% of the existing structure. The team also undertook creative reuse of architectural components, such as signage, which was reused as light fixtures; metal railings which were employed in residential units; and commercial casework which was restored to become shelving in a living space.
The restoration and reinvention of this group of seven buildings illustrates the direct correlation between historic preservation and sustainability as successful drivers of urban revitalization, demonstrating a process for renewal that planners, developers, and designers could repeat on other city blocks like this one.
Recognition
National Trust for Historic Preservation
Honor Award
Congress for the New Urbanism
Block – Award of Merit
Urban Land Institute
Finalist – Global Award for Excellence
Urban Land Institute Pittsburgh
Catalytic Place Award
Preservation Pennsylvania
Award for Sustainability in Historic Preservation
AIA Pennsylvania
Honor Award Regional and Urban Design
AIA Pittsburgh
Honor Award Regional and Urban Design
10,000 Friends of Pennsylvania
Gold Award Mixed-use
”Market Square Place has contributed significantly to the revitalization of our urban core. Our city has seen more investment, international press attention, and a higher quality of life.”
– Jeremy Waldrup, President and CEO, Pittsburgh Downtown Partnership
