Strada is taking active measures to ensure the health of our Team Members and also to assist in fighting the spread of COVID-19.
Effective March 17, 2020, Strada is closing our physical offices in Pittsburgh and Philadelphia and we will continue to operate remotely. We anticipate returning to our offices on April 30, 2020 but will update our plans as new information becomes available.
Meetings will be held virtually, via conference call or may be postponed. All of our Team Members will be working remotely under our work-from-home policy. Due to the two-week school and business closings our staff may be active at various times throughout the day and evening, so please bear with us as we make every effort to stay on schedule and in contact with our clients and business colleagues.
Part graphic communication, part architecture, this project strives to tackle an urban challenge—providing access to healthy food in underserved communities across Philadelphia. We were tasked with raising the profile of five showcase stores in the Food Trust’s Healthy Corner Store Initiative.
To allow for replication throughout the city and perhaps the country, we developed a moderately-priced “kit of parts.” Exterior enhancements, including new awnings, lighting, planters, fresh paint, and signage all help “brand” the stores as places that offer fresh, nutritious foods.
Inside, we designed modular healthy hubs where shoppers can learn tips about healthy eating, attend a cooking demonstration, select nutritious recipes and shop for fresh foods. Each kiosk comprises shelving, a reach-in refrigerator, a demonstration table, a healthy eating guide, recipe cards, seasonal feature signs, a chalkboard, and pin-up space.
After the first three months of installation, sales of produce and water increased by almost 50% at “Fresh Corner” stores when compared to control stores.
– Pablo Diaz, Corner Food Market
