About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

Latest Post

Strada Elevates Five Stradistas!


The future is bright at Strada. The firm is committed to turning visions to reality and helping to shape new places across the nation.



Pittsburgh Studio

611 William Penn Place
Suite 700
Pittsburgh, PA 15219

p: 412.263.3800
f: 412.471.5704

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Philadelphia Studio

325 Chestnut Street
Suite 909
Philadelphia, PA 19106

p: 215.440.0190
f: 215.440.0197

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Triangle Studio

1011 South Hamilton Rd
Suite 201
Chapel Hill, NC 27517

p: 919.521.8022

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Turning your world upside down

About the project

The focal point of The Franklin Institute’s new LEED-Silver building addition is “Your Brain,” a dynamic new exhibit that transports visitors to the scientific frontier of human brain exploration. A vibrant Street Scene at the heart of the exhibit lets visitors experience their brains in action as they navigate a dizzying array of colors, patterns, shapes, and sounds.

The 1,700-SF Street Scene is designed to completely overwhelm the visitor’s senses. Dozens of optical illusions and mind-boggling experiences are seamlessly integrated into store facades, windows, and interiors.

“Turn Your World Upside Down” is a 3D experience that literally rotates the room 360 degrees. Guests of Sara Bellum’s Inn are equally off balance as they navigate a room tilted at 45 degrees.

Strada “master planned” the street, and designed all of the buildings, graphics, signs, and illusions, creating a densely layered experience that causes visitors to marvel at the capacity of the brain and wonder about its potential.

“What a pleasure it was to work with Strada and see the overall enthusiasm and creativity of their team. We brought them in to design a street scene for just part of our new exhibit “Your Brain.” They provided services showcasing a full range of their talents—efficient use of the narrow space, beautifully executed drawings, playful concepts for store names, and creative graphic design for the diverse signage throughout the space… just what you would find on a city street. Working with the Strada team was a great experience with little stress and bountiful rewards.”

– Jeanne Maier, Director of Exhibits & Design