About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

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Strada Holiday Traditions


Strada has always been more than just a design firm, it has been a family of creative individuals that collectively bring great joy to the studio in various ways. This holiday season, our celebrations are wrapped in thankfulness for what we have, for our families, and for our heartwarming traditions.



Pittsburgh Studio

611 William Penn Place
Suite 700
Pittsburgh, PA 15219

p: 412.263.3800
f: 412.471.5704

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Philadelphia Studio

325 Chestnut Street
Suite 909
Philadelphia, PA 19106

p: 215.440.0190
f: 215.440.0197

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Triangle Studio

1011 South Hamilton Rd
Suite 201
Chapel Hill, NC 27517

p: 919.521.8022

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New top, new mix have transformed this former department store

About the project

Millcraft Investments commissioned Strada to convert the former Lazarus department store – which closed in 2004 after only 5 years of operation – into a rethought mixed-use project. The original store had been constructed as part of a broader, city-backed initiative to revitalize the traditional retail core, but due to significant changes in the retail marketplace, it was never a success.

The new Piatt Place meets the challenge of adaptively reusing this “big box” into the new model of urban building as a mixed use complex. It combines ground floor retail and large floorplate Class A office space with three newly-added floors of residential condominiums arranged around a rooftop courtyard.

The project was fortunate to have strong original assets. It is located in the heart of downtown Pittsburgh, with a 500-car parking garage below, and the original building was friendly to reuse, with a contextually designed facade that includes large expanses of windows, particularly for a department store. Designed to meet LEED sustainable design certification, the adaptation of this aging building for mixed-use development was one of the early sparks in the current revival of downtown as a place to live.

“If you're living downtown, you want to feel like you're living in the heart of it all. That's the way we designed these units.”

– Tom Price, Project Architect

Market Square Place

Downtown Pittsburgh

Blackbird Artists’ Lofts

Lawrenceville, Pittsburgh

Fifth and Market Master Plan

Downtown Pittsburgh