About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

Latest Post

Strada Elevates Five Stradistas!


The future is bright at Strada. The firm is committed to turning visions to reality and helping to shape new places across the nation.



Pittsburgh Studio

611 William Penn Place
Suite 700
Pittsburgh, PA 15219

p: 412.263.3800
f: 412.471.5704

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Philadelphia Studio

325 Chestnut Street
Suite 909
Philadelphia, PA 19106

p: 215.440.0190
f: 215.440.0197

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Triangle Studio

1011 South Hamilton Rd
Suite 201
Chapel Hill, NC 27517

p: 919.521.8022

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New polish and style for an Art Deco skyscraper

About this project

The Kimpton Cardinal Hotel’s transformation of the historic R.J. Reynolds Tobacco Company headquarters is a landmark of the Winston Salem skyline that is not to be missed. Originally designed by Shreve & Lamb, this elegant structure is the inspiration behind the Empire State Building. Today the preserved building remains the embodiment of classic Art Deco architecture, and its most beautiful features are now open to the public as part of this one-of-a-kind hotel.

Occupying the first six floors, the boutique hotel features 200 rooms with historic design elements and modern comforts. As Architect of Record on this project, Strada collaborated with an expert design team including Gensler, Teresa Fatino Design, Crème Design, and Ohm Lighting to ensure that the structure’s inherent wit and charm would be preserved while complementary elements were added. The property also boasts world class amenities, such as a dashing restaurant, the Katharine, patio dining, a fitness center, and a rooftop deck with exquisite views of Downtown and the Innovation Quarter. The repurposing and preservation of this iconic building is indicative of a new wave of activity in Winston Salem, and points the way to a storied future.


DanDan Restaurant

Philadelphia, Pennsylvania

Hotel Monaco

Pittsburgh, PA

Market Square Place

Downtown Pittsburgh