About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

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Strada Holiday Traditions


Strada has always been more than just a design firm, it has been a family of creative individuals that collectively bring great joy to the studio in various ways. This holiday season, our celebrations are wrapped in thankfulness for what we have, for our families, and for our heartwarming traditions.



Pittsburgh Studio

611 William Penn Place
Suite 700
Pittsburgh, PA 15219

p: 412.263.3800
f: 412.471.5704

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Philadelphia Studio

325 Chestnut Street
Suite 909
Philadelphia, PA 19106

p: 215.440.0190
f: 215.440.0197

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Triangle Studio

1011 South Hamilton Rd
Suite 201
Chapel Hill, NC 27517

p: 919.521.8022

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The foundation for today's thriving Market Square

About this project

The end result of a decade of urban planning initiated by The Downtown Plan completed in 2008 (and led by Strada principal, Michael Stern), this plan is now coming to completion. Working in collaboration with Millcraft Investments, Strada led the design of this master plan development for the heart of Downtown Pittsburgh’s retail district. The plan combines the adaptive reuse of many existing and historic structures along with new infill construction. The plan called for the renovation of both the Lazarus Department Store and the historic G.C. Murphy’s Building to include apartments, retail space, and parking, and paved the way for Strada’s designs of both Market Square Place and Piatt Place. This master plan also set the stage for the subsequent renovation of Market Square itself, the oldest public space in the city, which has become a huge success. An additional new building south of Forbes Avenue was planned to offer retail space, apartments, and condominiums with integral parking. It is now under construction.


Market Square Place

Downtown Pittsburgh

Piatt Place

Downtown Pittsburgh