About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

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Strada Holiday Traditions


Strada has always been more than just a design firm, it has been a family of creative individuals that collectively bring great joy to the studio in various ways. This holiday season, our celebrations are wrapped in thankfulness for what we have, for our families, and for our heartwarming traditions.



Pittsburgh Studio

611 William Penn Place
Suite 700
Pittsburgh, PA 15219

p: 412.263.3800
f: 412.471.5704

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Philadelphia Studio

325 Chestnut Street
Suite 909
Philadelphia, PA 19106

p: 215.440.0190
f: 215.440.0197

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Triangle Studio

1011 South Hamilton Rd
Suite 201
Chapel Hill, NC 27517

p: 919.521.8022

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Applauding the visionary behind RCA

About the project

David Sarnoff is synonymous with RCA, which he led from the 1920s through the 1960s, a time of pioneering discoveries in broadcast communications that continue to transform life today. Although not a scientist or an inventor, Mr. Sarnoff was an executive and technological visionary, who “believed in the potential for social improvement through technological progress.”

A new permanent exhibit brings the artifacts of the former David Sarnoff Library to life at the College of New Jersey. The exhibit gives students and visitors the opportunity to compare series of equipment such as vacuum tubes, phonographs, radios and televisions and trace their evolution through varying lenses of science, engineering, business, technology, communications, and entertainment. The collection also extends far beyond radio and television and includes the first commercial electron microscope, magnetic core memory arrays, transistors, and liquid crystal displays. The challenge of designing the exhibit was to capture and convey the creativity and persistence accompanying these discoveries to ignite the imaginations of all who visit.