Strada is taking active measures to ensure the health of our Team Members and also to assist in fighting the spread of COVID-19.

Effective March 17, 2020, Strada is closing our physical offices in Pittsburgh and Philadelphia and we will continue to operate remotely. We anticipate returning to our offices on April 30, 2020 but will update our plans as new information becomes available.

Meetings will be held virtually, via conference call or may be postponed. All of our Team Members will be working remotely under our work-from-home policy. Due to the two-week school and business closings our staff may be active at various times throughout the day and evening, so please bear with us as we make every effort to stay on schedule and in contact with our clients and business colleagues.

About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

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Philadelphia, PA 19106

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Applauding the visionary behind RCA

About the project

David Sarnoff is synonymous with RCA, which he led from the 1920s through the 1960s, a time of pioneering discoveries in broadcast communications that continue to transform life today. Although not a scientist or an inventor, Mr. Sarnoff was an executive and technological visionary, who “believed in the potential for social improvement through technological progress.”

A new permanent exhibit brings the artifacts of the former David Sarnoff Library to life at the College of New Jersey. The exhibit gives students and visitors the opportunity to compare series of equipment such as vacuum tubes, phonographs, radios and televisions and trace their evolution through varying lenses of science, engineering, business, technology, communications, and entertainment. The collection also extends far beyond radio and television and includes the first commercial electron microscope, magnetic core memory arrays, transistors, and liquid crystal displays. The challenge of designing the exhibit was to capture and convey the creativity and persistence accompanying these discoveries to ignite the imaginations of all who visit.