Fresh ideas about design
Traditions are interesting and important. Families have many traditions that can be ancestral, customary, religious, or even habitual. One commonality among all traditions is that they revolve around the family, extended family, or tribe.
Strada was conceived and guided in a way that allowed us to develop and create meaningful traditions that are celebratory and socially engaging. We cherish those traditions because they reflect our love and caring for one another, for the creative spirit we invoke in one another and for the impact we have in the world around us.
Our traditions are intentional in that they were derived from our internal desires to be part of an amazing, family-oriented group of individuals. We make a special effort to foster unconditional love for one another.
During the holidays, feasting takes on a more formal character and purpose. The holiday season begins with our Annual Thanksgiving Lunch which ushers in the anticipation and excitement of the holiday season. Strada foodies are sent to explore our local markets and return with a bountiful harvest of antipasto, bread, desserts, and beverages. We gather around a large table to share this feast together, as a family, a tribe, and a group of people with common and unique interests. Breaking bread together is the strongest of traditions.
The anticipation grows as the Annual Holiday Party comes near. This tradition is sometimes complemented with special events such as our 10th-anniversary dinner, or our “21st Stradaversary” party. Each of these family communions provides an opportunity to reflect on our unique relationships, experiences, and interactions while creating new memories that we can all cherish.
As we continue to grow our tribe, new family members are seated at the table each year. They get to know our holiday traditions and bring their own unique life experiences to the table, which enhances our diverse family and enriches our traditions.
Strada has always been more than just a design firm, it has been a family of creative individuals that collectively bring great joy to the studio in various ways. This holiday season, our celebrations are wrapped in thankfulness for what we have, for our families, and for our heartwarming traditions.
We thank each of you for being who you are!
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