About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

Latest Post

Sustainability and Architecture

04.2021

Sustainability is fundamentally about having the humility to use only what we need, live within our means, and let the specific climate and ecosystem of our region inform our daily lives. It lies in the humble acknowledgement of mistakes, and the sacrifice to change our way of life.

Read More >>

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Street Talk

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Stradista Anh Pham wins 1st Place in Twinmotion 3D Visualization Contest

12.2020Firm News, People
By Street Talk Editor

For Strada designer Anh Pham, creating 3D visualizations is more than his job; it’s his hobby. In late October, the skills he’d mastered both during and outside work hours won him a 3D modeling contest from visualization software Twinmotion. The competition was sponsored by the software’s creator, Epic Games. As the first place winner, Anh won $500 and Epic merchandise, and he was also featured in Twinmotion LinkedIn and Facebook posts with the top ten entries. Anh was invited to write this blog post for Twinmotion as well.

This was Epic’s fourth Twinmotion Community Challenge and it was called “One Archicad model, any environment.” Participants received a 3D model of New Zealand’s Len Lye center: a zigzagging, reflective building that honors the namesake artist and houses his collection. The challenge was to create a novel environment for that structure.

Len Lye Center

For his response, Anh pursued what he called a more conceptual exploration. He duplicated and scaled the facade to achieve the layered quality, and he applied a transparent material to the building exterior. For the environment, Anh opted to pay homage to Len Lye; the lights behind the structure derive from one of Lye’s works called Wind Wand. Anh believes this is what differentiated him from the competition; while most entries focused on creating the craziest, most wild environment for the structure, he took an abstract, emotional route.

“It seems like people were impressed,” he said.

Anh tested out a few concepts before arriving at the final one—first in daylight, then in nighttime settings. “Everything’s better with lighting,” he said of the choices.

Concept 1 – Day

 

Nighttime Concepts

 

Nighttime Concepts

This was Anh’s second Twinmotion competition. He spent a month creating an elaborate environment for his previous entry. He was certain it would wow the judges, though he did not win, his render also made it to top ten.

Anh’s Previous Contest Entry

For this next go-around, Anh said he was busy during the submission period and only had a short amount of time to complete the challenge a couple of days before it was due.

“And boom! I won,” he exclaimed.

Anh’s Winning Entry

Anh compared Twinmotion to the game Sims – in which users generate 3D scenarios with features like cars, people, and trees – and explained that with Twinmotion, architects can also visualize their designs with more realistic materials and various entourages. It’s also very easy to set up virtual cameras to produce high quality images and videos for visual communication with clients.

Anh has been using Twinmotion for nearly 2 years. He introduced this software to Strada because he considered it a superior way to generate 3D visualizations on Mac operating systems. Since then, Anh facilitated a lunch and learn to teach fellow Stradistas about Twinmotion and can be considered a software expert and go-to guy for questions at the firm.

We’re excited to see what Anh does next with Twinmotion! Way to go, Anh!

Healthy physique and mind make happy beings. Thoughtful structures and spaces make happy architecture. – Anh Pham, LEED Green Associate

Since joining Strada in 2017, Anh has been a vital influence in the office’s culture and work ethic. His dedication and learned knowledge of the architecture design process enable him to produce masterful output under aggressive deadlines. Apart from working on a range of project types, Anh is passionate about architectural programs and visualization. Not only does he enhance technological implementation in complex workflows, but he also elevates the bar for the firm’s visualization capacities. These experiences have honed Anh’s expertise and enabled him to spearhead higher-level undertakings.

Sustainability and Architecture

04.2021Ideas, Stradistas POV
By Cotey Anderegg, LEED Green Associate, EcoDistricts AP

Sustainability is fundamentally about having the humility to use only what we need, live within our means, and let the specific climate and ecosystem of our region inform our daily lives. It lies in the humble acknowledgement of mistakes, and the sacrifice to change our way of life.
Read more >>

Reimagining Significant Places – Part II

03.2021Ideas, Stradistas POV
By Street Talk Editor

"I can imagine Western State Penitentiary becoming a mixed-use development (along an extended light rail that goes to the airport!) that could include housing, hospitality, cultural uses, and community functions." - Larry Fabbroni
Read more >>