About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

Latest Post

MEET OUR NEW CFO/CONTROLLER BONNIE CULP

08.2020

“The Leadership Team at Strada is thrilled to have found such a highly qualified, unique, intelligent and talented individual to be our new CFO/Controller." - Al Cuteri

Read More >>

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Pittsburgh, PA 15219

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f: 412.471.5704

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325 Chestnut Street
Suite 909
Philadelphia, PA 19106

p: 215.440.0190
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Street Talk

Fresh ideas about design

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Lines in a Sketchbook: A Creative Catalogue

04.2015Building, Design, Ideas, Places
By Joe Bevins, LEED Green Associate

In the 2009 movie “Up in the Air,” George Clooney’s character states, “Photos are for people who can’t remember.” Now, I don’t entirely agree with this statement. I’m somewhat addicted to Instagram and enjoy looking to old pictures. However, Mr. Clooney’s quote raises an interesting point—how do we remember the places, people and events in our lives? Even further, how can we use these memories to enhance our sense of design? Personally, I find a sketchbook and a pencil cement my experiences remarkably well, leaving an overwhelming sense of connectivity to a time and place.

A sketch of neighboring buildings from the cupola at Filippo Brunelleschi’s Il Duomo in Florence, Italy.

A sketch of neighboring buildings from the cupola at Filippo Brunelleschi’s Il Duomo in Florence, Italy.

As designers, we are obligated to absorb our surrounding environment to improve our designs and quality of life. By means of pen or pencil, the documentation of an environment extends beyond a facade’s ornate detail or sequence of column bays within a church. The lines on the sketchbook are connected to our memory, thus permanently linking our consciousness to a location’s culture, people, sounds, smell, and even weather. In effect, we become nostalgic about our past through the pressure applied to a sheet of paper.

Left: A sketch of a column capital during a cartography class walking tour. Right: A sketch of a column capital at Temple of Hera (over 2,500 years old!) in Paestum, Italy.

Left: A sketch of a column capital during a cartography class walking tour. Right: A sketch of a column capital at Temple of Hera (over 2,500 years old!) in Paestum, Italy.

Alone, nostalgia is a wonderful keepsake. And while time inevitably moves forward, our hand-drafted retrospections form a “creative catalogue” when brainstorming the designs of the future. The transformation of our conceptualizations into real-word matter is directly influenced by the recollections gathered in our sketchbooks in the form of light, materials and scale. We are driven by our experiences to improve everyday occurrences.

When looking back on drawings from Rome and Havana, I become sentimental. I look back to the proportions and details of Roman architecture. I look back to the impromptu performance streetscapes created in the footprint of monuments by locals in Havana. I look back and I remember how and why I am molded by recording my environment. And as I look back at these moments, these recollections push me forward.

A sketch of El Capitolio’s dome in Havana, Cuba. Top image: A sketch of the Pantheon’s front elevation from the steps of the Fontana del Pantheon.

Above: A sketch of El Capitolio’s dome in Havana, Cuba. Top image: A sketch of the Pantheon’s front elevation from the steps of the Fontana del Pantheon.

Joe Bevins graduated from the Stuckeman School of Architecture and Landscape Architecture at The Pennsylvania State University. He has worked on a diverse range of project typologies with significant interests in adaptive reuse and sustainability. Away from work, he enjoys being active with his wife and dog, cooking, and reading news and design articles.

MEET OUR NEW CFO/CONTROLLER BONNIE CULP

08.2020Firm News, People
By Street Talk Editor

“The Leadership Team at Strada is thrilled to have found such a highly qualified, unique, intelligent and talented individual to be our new CFO/Controller." - Al Cuteri
Read more >>

The 2020 Experience: Strada’s Annual T-Shirt Competition

07.2020People
By Street Talk Editor

For the past 4 years, Strada has engaged employees in an Annual Summer T-shirt Design contest. The prompt for this year was “The 2020 Experience.”
Read more >>