Fresh ideas about design
The focal point of The Franklin Institute’s new LEED-Silver building addition is Your Brain, a dynamic new exhibit that will transport visitors to the scientific frontier of human brain exploration. At the heart of the exhibit is a vibrant Street Scene where visitors will experience their brains in action as they navigate a dizzying array of colors, patterns, shapes, and sounds.
The 1,700-SF Street Scene seamlessly integrates dozens of optical illusions and mind-boggling experiences. “Turn Your World Upside Down” is a 3D experience that literally rotates the room 360 degrees. Guests of Sara Bellum’s Inn will be equally off balance as they navigate a room tilted at 45 degrees.
UJMN Architects + Designers (now Strada) “master planned” the street, and designed all of the buildings, graphics, signs, and illusions, creating a densely layered experience that will cause visitors to marvel at the capacity of the brain and wonder about its potential.
Collectively, the design and construction industry has risen to the challenge and we’re diligently doing our part in reducing the amount of waste generated, however statistics don’t lie… We still have a long way to go!
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