Street Talk
Fresh ideas about design
Designing a new exhibit for The Franklin Institute
07.2013
By Strada
The focal point of The Franklin Institute’s new LEED-Silver building addition is Your Brain, a dynamic new exhibit that will transport visitors to the scientific frontier of human brain exploration. At the heart of the exhibit is a vibrant Street Scene where visitors will experience their brains in action as they navigate a dizzying array of colors, patterns, shapes, and sounds.
Renderings of bustling Street Scene, designed to befuddle, amaze and delight.
The 1,700-SF Street Scene seamlessly integrates dozens of optical illusions and mind-boggling experiences. “Turn Your World Upside Down” is a 3D experience that literally rotates the room 360 degrees. Guests of Sara Bellum’s Inn will be equally off balance as they navigate a room tilted at 45 degrees.
Interpretive text and illusions seamlessly integrated into the exhibit.
UJMN Architects + Designers (now Strada) “master planned” the street, and designed all of the buildings, graphics, signs, and illusions, creating a densely layered experience that will cause visitors to marvel at the capacity of the brain and wonder about its potential.
Storefront elevation illustrating illusions in shop windows.
Recent posts
Strada Elevates Five Stradistas!
06.2022
By StreetTalk Editor
The future is bright at Strada. The firm is committed to turning visions to reality and helping to shape new places across the nation.
Read more >>
Transforming Buildings and Spaces for Life Sciences
04.2022
By George Poulin, AIA, LEED AP BD+C
Working with researchers to design their facilities is a highly satisfying process. We’ve been fortunate to work within many of Philadelphia’s most iconic buildings to create spaces to foster the next generation of scientific discovery.
Read more >>