Designing a new exhibit for The Franklin Institute

07.2013Design, Firm News

By Strada

The focal point of The Franklin Institute’s new LEED-Silver building addition is Your Brain, a dynamic new exhibit that will transport visitors to the scientific frontier of human brain exploration. At the heart of the exhibit is a vibrant Street Scene where visitors will experience their brains in action as they navigate a dizzying array of colors, patterns, shapes, and sounds.

Renderings of bustling Street Scene, designed to befuddle, amaze and delight.

The 1,700-SF Street Scene seamlessly integrates dozens of optical illusions and mind-boggling experiences. “Turn Your World Upside Down” is a 3D experience that literally rotates the room 360 degrees. Guests of Sara Bellum’s Inn will be equally off balance as they navigate a room tilted at 45 degrees.

Interpretive text and illusions seamlessly integrated into the exhibit.

UJMN Architects + Designers (now Strada) “master planned” the street, and designed all of the buildings, graphics, signs, and illusions, creating a densely layered experience that will cause visitors to marvel at the capacity of the brain and wonder about its potential.

Storefront elevation illustrating illusions in shop windows.